Tide’s deceptive detergent bar commercial with Vic Sotto: an unscientific soap experiment
December 18, 2010 2 Comments
In the latest Tide detergent commercial, running water at two identical faucets with equal volume flow rates were battering two bar soaps: an unknown brand and Tide’s detergent bar. After some time both faucets were closed. Vic Sotto holds the Tide bar and hammers it with his fingers: the detergent bar is still thick enough to withstand the impact. Next, Vic Sotto holds the unknown brand and repeats the same process: the finger punctured a hole. Conclusion: Tide bar erodes slower than an unknown brand.
But there was a hole in this scientific experiment. Look at the unknown brand while Vic was holding it: in one instant the bar was thicker; then in the next instant it became thinner. And there was a subtle discrepancy in the bar’s position between the two instants. Therefore, it is not the same detergent bar that underwent the experiment with Tide detergent bar. This is deception in advertising in the guise of a scientific experiment. This commercial has to be stricken out by Procter and Gamble and replaced with a better ad.