Gibo Teodoro’s presidential campaign: the problem of product positioning

The Pulse Asia survey for the first week of December 2009 results: Aquino (45%), Villar (23%), Estrada (19%), and Teodoro (5%). (

Estrada and Villar has the same message: they appeal to the poor, the masa.  Thus, we expect that their ratings will roughly be the same: 23% vs 19%.

Aquino and Teodoro has a lopsided discrepancy: 45% vs 5%.  The reason for this that Aquino has positioned himself as a man of character and this character is defined as being anti-Gloria.  It is true that being the son of two Philippine national heroes Ninoy and Cory Aquino helps, but being anti-Gloria takes away the votes of people who would have admired Gibo for his Galing (competence) and Talino (Intelligence), for Gibo would not disown President Gloria who gave him the chance to run for presidency.  If people will not vote for Gibo because of Gloria, and they don’t like the pro-masa message of Villar and Estrada, the only person that they will vote for is Noynoy.

Thus, to win the presidency, Gibo should focus on Noynoy and forget about Villar and Estrada.

It would be fatal for Gibo to be ingratitude to Gloria: he would lose his political machinery.  This is what happened to Escudero when he despised the NPC; he was left out cold.

To defeat Noynoy, Gibo must redefine the meaning of the word “character” from being “anti-Gloria” to something else.  This would  hopefully reposition Gibo vs Noynoy and the tide shall turn.

Noynoy Aquino is not as competent and intelligent as Gibo.  This is how Gibo is currently packaged.  But only 5% will accept this as sufficient to become president.

Noynoy Aquino is supported by diverse pressure groups with their own individual interests.  Noynoy’s ideas and government platform are made not by Noynoy but by these pressure groups.  He is their mouthpiece.  Gibo, on the other hand, has his own ideas and platform of government.  His political party will support him regardless of whatever he thinks is good for the country, because Gibo is perceived to be intelligent and competent.

To defeat Noynoy, Gibo must divide Noynoy’s supporters.

Noynoy’s Achilles’ heel is his support to the Reproductive Health bill.  The Catholic Church is very concerned about this.  The Church tried to talk to Noynoy about this several times, but Noynoy is adamant.

Gibo was also vocal in his support to the Reproductive Health bill.  Then he wavered together with his wife.  He will not anymore support the bill as it is; he wants to have certain punitive restrictions removed.  What is the effect of this decision on his ratings?  None.  Because Gibo is seen as competent and intelligent.  This wavering is only a sign of his intelligence.  Gibo’s political machinery is still intact.

Gibo has the support of the military, because he was once the Secretary of National Defense.  Gibo has the political machinery; he inherited it from Gloria.  If Gibo can win the Catholic Church to his side, the scales may tip in his favor.

The Western Civilization is built on three pillars: Roman administration, Greek philosophy, and Jewish morals as represented by Christianity.  Gibo has the administrative competence and the philosophical intelligence.  But his presidential campaign would not stand without a moral pillar.

To defeat Noynoy, Gibo must, like Constantine, mark the shield of his legions with the sign of Christ and cross the Milvian bridge.  To waver is to fall.  To delay is to lose.  Gibo must give up trying to hold to opposites using nuances: Gibo must abandon the Reproductive Health Bill, not because of its punitive provisions, but because of its contraceptive mentality itself.  Gibo must stop thinking of the new born child as a national liability but as a human resource, a manpower.  The national contraception program espoused by the bill will, as Pope Paul VI prophesied in his Humanae Vitae,  only weaken the family by promoting pre-marital sex and marital infidelity.  Gibo makes it clear that he does not support abortion, but what is abortion but the last recourse when artificial contraception fails?

If Gibo will campaign against the contraceptive mentality itself, he will have the bishops behind his back.  By doing so, Gibo will have redefined the meaning of “character” from being “anti-Gloria” to being “pro-life, pro-family, pro-morality”.  Character is never defined with respect to a person but with respect to unchangeable truths about man.  It is a scandal for the faithful to see a Catholic Presidential candidate receive holy communion when his beliefs on artificial contraception is against the explicit teachings of the Catholic Church as taught by Pope Paul VI in his Humanae Vitae.

When the bishops make the list of candidates not to vote because of their support to the Reproductive Health Bill, Noynoy would top the list: Noynoy is running for the highest position of President and his surname starts with letter A.  The pro-life supporters of Noynoy will then see the folly of supporting a presidential candidate who is not pro-life when there is another one who is: Gibo.  And Gibo is more competent and more intelligent than Noynoy.

By campaigning against contraceptive mentality, Gibo would cut Noynoy’s voter base into two and the presidential campaign would be evenly matched at about 20% rating for each candidate.  When this happens, Gibo can sprint ahead by emphasizing his Galing at Talino, and thereby win the presidency.


About Quirino M. Sugon Jr
Theoretical Physicist in Manila Observatory

11 Responses to Gibo Teodoro’s presidential campaign: the problem of product positioning

  1. blackshama says:

    Noynoy’s support for The Reproductive Health Bill is unlikely to shoot down his candidacy. Religious conservatives should look at the whole reality. The RH bill doesn’t even figure much in the voters concerns as compared to other issues. The Roman Catholic hierarchy in this country would have to “package” the moral issues of the RH bill within the immorality of poverty. Conservatives have to be more imaginative without compromising their stance. They should look into how the Pope does it.

    The problem with your “manok” as it stands is that while intelligent and a La Sallian, is that he is Gloria’s anointed. That’s all. His morality with respect to his pro-life stance (which he conveniently changed due politics) will have to be seen in the totality of all his acts as part of the GMA administration.

    Bolt’s Thomas More has it best on how politicians like Gibo, Villar, Noynoy etc should deal with their conscience

    “I think that when statesmen forsake their own private conscience…

    …for the sake of their public duties…

    …they lead their country by a short route to chaos.

    And Wolsey asks More: You’d like that, wouldn’t you?
    To govern the country with prayers?

    More replies: Yes, I should.

    Now do Gibo et al pray enough more than they play politics?

    Saint Thomas More, martyr, patron saint of politicians, pray for us to God!
    Saint John Fisher, cardinal bishop and martyr for conscience, pray for us to God!

  2. “Noynoy Aquino is supported by diverse pressure groups with their own individual interests. Noynoy’s ideas and government platform are made not by Noynoy but by these pressure groups. He is their mouthpiece.”

    I totally agree. Thinking Filipinos are just too tired of the many promises pro-poor. Anyway I wont vote for Noynoy either and I hope enough for the Aquinos, Cojuancos, Arroyos, Marcos, Macapagals, Ramoses, Estrada-Ejercitos etc..

    let’s try someone again but not to eat our own vomit.

  3. DailyManila says:

    @Human Resource Management Blog / whatever you are, at least have the decency to put in something solid instead of just “Nice posting.” What the hell does that supposed to mean? The guy obviously exerted a lot of effort in making his point and you just spammed his blog with your “Nice posting” comment so idiots can click on your name and will hopefully take them to your blog. Nice, cheap trick but no way Jose.

    With that out of the way. Back to the topic. While I’m rooting for Gibo, I don’t think he’s going to win this election even with the machinery behind him.

  4. Ninja says:

    In democracy, every one is entitled to his own opinion. Even if it contains two words, “nice posting.” Some people may not have the gift of gab and express himself with too many words. That should be ok, or even better than many fence sitters or many who don’t even bother to write a comment.

    While I agree with much of the analysis here, I disagree that Gibo’s stand on the reproductive bill will tip the scales, only because many of the voters don’t see this as an issue that will make them vote or not vote for a candidate. That is my two cents.

  5. ëric says:

    The problem sometimes is that we are no longer analytical and wont dare to go through the whole context of every story that transpires. if you put this into surveys (as yan ang uso ngayon),the majority of the masa will be figured out to have a very less knowledge on what is reproductive health bill and who are the proponents.unless the chuch will name names, it will only have a less effect to the product positioning of in one instance(juan on 1),noynoy said he is inclined to the imposition of death penalty and if the church wont say anything againts this the people will not be bothered and wont have a second thought of choosing him.

  6. jen says:

    i am one of the student.this coming election i was vote for gibo because,he aspire me as being a student that he was ability to become the leader of our country..pls…vote wisely this coming election…dnt make yourself defeat onj choosing candidate……


  7. voltaire s. engracia says:

    Hi Mr President! Along with flying high in “galing at talino” may i recommend that we install the inspector general (IG) System in your administration as employed by advanced and progressive countries around the world. This is to ensure a proactive stance on strict compliance of the law, effectiveness and efficiency in governance and operational readiness of all government machinery for service to the public. As an IG professional who believes in your cause of taking-off with the people, am volunteering for the IG service (IGS)in your administration. Thank you.


  8. karen cooper says:

    this was a truly helpful article

  9. jonas says:

    hmmm… could be

  10. FeelingIntellectual says:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: