I was able to get a copy of Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. I think I bought the book because I was looking for a content marketing book, and the book is the only one of its kind in the shelf.
I think the word “epic” caught my eye. I like epic stories. I love The Iliad: The Fitzgerald Translation and The Aeneid (Vintage Classics). I love epic movies like Gladiator and The Mask Of Zorro. I also love epic Korean films like Jumong Complete Box Set (Episodes 1 to 81 End) Korean audio with English Subtitle (NTSC All Region) and Jewel in the Palace / Dae Jung Geum (PMP Version Complete Series, All Zone, Good English Sub, Korean Drama).
I typed “what is epic” in Google and here’s what I got:
Epic (noun). A long poem, typically one derived from ancient oral tradition, narrating the deeds and adventures of heroic or legendary figures or the past history of a nation.
Epic (Adjective). Heroic or grand in scale or character.
So I guess if your content marketing is really an epic story, it will be retold again and again by the whole nation–or tribe, as Seth Godin describes it in his book, Tribes: We Need You to Lead Us.
Read more at Monk’s Hobbit: Epic Content Marketing by Joe Pullitzi: Why epic?
The Philippines is the most disaster-prone area in the world with typhoons, earthquakes, volcanoes, fish kills, epidemics, storm surges, oil spills, etc. becoming almost a part of daily life. What we need right now is a journal that would document all the case studies and researches from all disciplines: mathematical, physical, biological, social, psychological, and historical sciences. And even researches from government, business, industries, and the church. What we want is a journal that shall document experiences, failed policies, best practices, legislations, because only in documenting things can Philippines learn from the mistakes of the past disasters and become more pro-active and efficient in disaster preparation, response, and post-disaster rehabilitation.
In this regard, I propose that the Philippine government creates a Philippine Disasters Archive. It’s an open-access online journal and works like the arxiv.org model. Registered authors may submit articles and moderators simply classify papers according to proper areas This means there is no strict peer-review system:
Read more at Monk’s Hobbit: Philippine Disasters Archive: A proposal for open-access and open-submission in the arxiv.org model
I don’t know how Pres. Aquino and NDRRMC prepares for disaster and I also don’t know how they coordinate relief efforts after each disaster, such as what happened in the aftermath of Typhoon Yolanda. What I’ll present below is a possible master plan for handling a crisis like this. Maybe many ideas here were already implemented. Or maybe not. Nevertheless, I’ll just write them all down for the record because my mind could not rest unless I can put my thoughts down into words. As you will see, the system that I propose involves six components:
- Call Center
- Transportation Database
- Geographical Information Systems (GIS)
- Linear Programming
- Wiki Website
Each component is important for the whole system to work; remove one of these components and the whole system becomes crippled. But if these six components work well as designed, then no one can anymore say that Philippine government is uncoordinated or unprepared for disasters.
Read more at Monk’s Hobbit: Typhoon Yolanda disaster relief masterplan: a proposal using optimization algorithms
Typhoon Yolanda (International name Haiyan) passed through Central Philippines yesterday and left a trail of destruction, uprooting large trees, pulling out house roofs, and flooding the coastal cities. It was the world’s strongest typhoon with winds of 295 kph, above the 252 kph threshold for a Category 5 typhoon in the Saffir-Simpson scale (c.f. CNN). The images and videos of the typhoon, such as ABS-CBN’s Atom Araullo’s coverage in Tacloban City, Leyte as shown above, reminds me of the sudden storm in Bram Stoker’s Dracula:
Then without warning the tempest broke. With a rapidity which, at the time, seemed incredible, and even afterwards is impossible to realize, the whole aspect of nature at once became convulsed. The waves rose in growing fury, each overtopping its fellow, till in a very few minutes the lately glassy sea was like a roaring and devouring monster. White-crested waves beat madly on the level sands and rushed up the shelving cliffs; others broke over the piers, and with their spume swept the lanterns of the lighthouses which rise from the end of either pier of Whitby Harbour. The wind roared like thunder, and blew with such force that it was with difficulty that even strong men kept their feet, or clung with grim clasp to the iron stanchions. It was found necessary to clear the entire piers from the mas of onlookers, or else the fatalities of the night would have been increased manifold. To add to the difficulties and dangers of the time, masses of sea-fog came drifting inland–white, wet clouds, which swept by in ghostly fashion, so dank and damp and cold that it needed but little effort of imagination to think that the spirits of those lost at sea were touching their living brethren with the clammy hands of death, and many a one shuddered as the wreaths of sea-mist swept by. At times the mist cleared, and the sea for some distance could be seen in the glare of the lightning, which now came thick and and fast, followed by such sudden peals of thunder that the whole sky overhead seemed trembling under the shock of the footsteps of the storm. (p. 97)
This paragraph is a prefiguration of some of the scenes in novel.
Read more at Monk’s Hobbit: Typhoon Yolanda, Lucy Westenra, and the worst storm in Bram Stoker’s Dracula
Dear professor Sugon, My name is Pavle P., I am a Phd student from the Philological faculty of Belgrade, Currently, I am working on a paper that deals with the image of water in the novel written by Virginia Woolf. As there are some points fairly out of my field expertise(surprisingly enough, it touched upon the topics of optics and ) I would ask you a couple of questions (if you don’t mind, of course)..These are some points that give me some period of hard time:
The sun rose. Bars of yellow and green fell on the shore, gilding the ribs of the eaten-out boat and making the sea-holly and its mailed leaves gleam blue as steel. Light almost pierced the thin swift waves as they raced fan-shaped over the beach. The girl who had shaken her head and made all the jewels, the topaz, the aquamarine, the water-coloured jewels with sparks of fire in them, dance, now bared her brows and with wide-opened eyes drove a straight pathway over the waves. Their quivering mackerel sparkling was darkened; they massed themselves; their green hollows deepened and darkened and might be traversed by shoals of wandering fish. As they splashed and drew back they left a black rim of twigs and cork on the shore and straws and sticks of wood, as if some light shallop had foundered and burst its sides and the sailor had swum to land and bounded up the cliff and left his frail cargo to be washed ashore.
What I am most interested about is the image embedded in the quoted description: “Light almost pierced the thin swift waves as they raced fan-shaped over the beach.” What is hidden behind the word “pierced”? Of course, I am well aware this might be best taken as poetic licence, but, this being quite similar to a minute and precise description, I would like to what are physical , optical implication of this phenomena?ray vectors + wave vectors so that in such setting the metaphor “pierced” is highly description tending to be rather precise. However, intuition is suggesting to me that the third element “the eye of the observer” should well be taken into consideration. The thing I have no clue for such setting – only that seems to be near the truth is that in another position the wave motion might seem to flow in parallel with the light rays. In the metaphor “pierced” they seem to be vertical or slantidicular on the wave movements.
I would be very glad if you could give me any sort of suggestion.
Read more at Monk’s Hobbit: Optics in Virginia Woolf’s “The Waves”: Tyndall Scattering?
Why do many men go to clubs to watch a strip-tease dancer do her art? Well, she can simply go out naked on stage, gyrate, and spread her legs, but there would be nothing exciting about it. It’s just that: there is no more room for imagination. As Einstein said, imagination is more powerful than knowledge. So to arouse men’s sexual passions, a strip-tease dancer has to invite men to a journey of discovery by making them think and guess what lies more beyond than meets the eye. A strip-tease dancer must turn herself into a rosebud with her petals all wrapped up, and then slowly bloom before men’s eyes, opening each petal one by one as the Spring opens skillfully and mysteriously her first rose: the outer coat, shirt, and bra; the skirt, the shoes, the stockings, the half-slip, and underwear. And finally there is nothing left to see, but a woman gyrating on stage, just like the figurines we see in department stores: “Nice to look at, nice to hold, but if you break it, we consider it sold.” Just at the moment when men’s desire for sexual intercourse with her reaches its peak, she is removed from their presence: men are then left imagining for themselves the greatest pleasures of having and holding her for the rest of the night. As Einstein said, imagination is more powerful than knowledge. And a powerful imagination makes a man easily part with his cash.
Battering Rams: Estimating the energy of the 7.2 magnitude earthquake that destroyed Bohol’s churches
According to Philippine Star, Dr. Renato Solidum of Phivolcs reported that “a magnitude 7 earthquake has an energy equivalent to around 32 Hiroshima atomic bombs”. I verified his estimate in Earthquake Energy Calculator and constructed the following table:
|Magnitude (R)||Seismic Moment Energy (J)||Seismic Radiated Energy (J)||Hiroshima Bombs|
So a 7.0 quake is equivalent to 32 Hiroshima-type bombs, as Dr. Solidum said. But a 7.2 quake is 64 nuclear bombs!
Numbers always have assumptions behind them. These earthquake energies do not mean that 32 “Little Boy” (Hiroshima-type) nuclear bombs were dropped from a plane and destroyed all the churches upon impact. There is still another parameter that the media failed to ask: the depth of the quake epicenter. According to USGS, the epicenter’s depth is about 20 km and not 0 km (ground level). This means that you make a well 20 km deep, put all the 32 Hiroshima-type bombs there, one on top of each other, cover the well with soil and stones, then detonate the bombs. BOOM! The island of Bohol would then shake and the churches would be leveled to a heap of ruins. Actually, a similar procedure was done by France when they detonated nuclear bombs at the Moruroa Atoll, but the depth of the well is less than 1 km.